Calculated Metrics now support any of ten rules-based attribution models. Attribution gives analysts the ability to customize how dimension items get credit for success events. This allows you to conduct side-by-side panel analysis across different sets of data. The Attribution Panel is a great starting point for more sophisticated. Learn how to report on bot data in Analysis Workspace. Questions. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsFully-processed, finalized data that is available in all Analytics interfaces. Multiple report suites can be analyzed in a single Workspace project by selecting suites at the panel level. Transcript. Attribution IQ: Algorithmic Attribution: June 18, 2020: The Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric. Adobe Analytics. It lets you build customized requests from Adobe Analytics data, which you can insert into your Excel worksheets. It includes setting up an Adobe I/O integration (NOTE: you need to be a system admin in Experience Cloud to set this up), where to find your global company ID, and more. Segment templates, as signified by the Adobe icon: To create a segment of this type, you have 2 options. I’ll use the example of a retail app with multiple acquisition channels. Component dropdowns allow you to pick from a list of compatible components to build your analysis. maciejb29447907. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. Our demo of Attribution IQ runs in the Adobe Analytics. Attribution IQ is available for all customers on the Adobe Analytics Ultimate, Prime, Select and Foundation SKUs. Could you - 280351Give each dimension the desired attribution model and persistence. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. I would like to ask if it's possible to create a model which is used in some other analytics sollutions. in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. Visual IQ. Adobe Analytics virtual report suites with report-time processing: Processing rules; VISTA rulesIt's also odd that in adobe product release announcement it didn't specify. View Feature Access Levels' settings under Admin section on Analytics allows you to view the level of access to Adobe Analytics packages and features that your company is entitled to. ‘Workspace’, a reporting and visualization tool built into Adobe Analytics has an Attribution IQ feature. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. (Conditional) To edit. Turn insights to action. Transcript. The next day, they see a social media post from one of their friends, click the link, then. e. Curated learning experiences by role and skill level are also offered in the courses section. Unlocking the Power of Adobe Analytics Virtual Assistant. Take your analytics maturity to a new level - from data to insights to action. 0 in web analytics and mobile app analytics. You can apply attribution models to your column metrics like so: Click on the Gear of the metric Then at the bottom, you should see "Use non-default attribution model" This will bring up a window that will allow you to choose a Model and lookback window: You can create new columns using t. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Adobe Analytics: Attributions IQ WHEN: Sept 19th, 15:00 (BST) - 16:00 (BST) In this session you will. Or, you can click the + sign above Metrics in the Components panel. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. This includes the Date dimensions. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. You can edit column settings for an individual column or for multiple columns simultaneously. e. It is a feature in Attribution IQ that gives you a dedicated workspace to use and compare attribution models. 3. Created for: Experienced. Flexible layouts. In this work, we propose a game theoretic attribution model that can be computed at query-time. The View Density setting under Project > Info & Settings allows you to control the vertical padding applied to the left rail and tables (Freeform & Cohort). 241. Beginner. derived mid-values. Marketing Channels are a valuable and powerful feature of Adobe Analytics. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Analytics Manager at Follett Corporation. “Adobe continues to innovate in AI, with, for example, Attribution IQ. 1. Bot Rules let you remove traffic from your report suite that is generated by known spiders and bots. With Attribution IQ + Marketing channel + any purchase metric customized with an. When I apply a hit segment for a specific Target activity, why are unrelated experiences returned? Answer. Developer. Fully-processed, finalized data that is used for pulling large data exports. By helping you to understand how different interactions effect movement along the customer journey, attribution makes it easy prioritise the right content and channels. Calculated Metrics now support any of ten rules-based attribution models. Damonwhall. Conditional formatting for breakdown rows cannot use custom. Page B fires its Adobe Analytics image request. 0. The Attribution panel is an easy way to build an analysis comparing various attribution models. This video shows how to manage your different options for date ranges when you are setting up your analytics projects for mobile devices, including choosing which out-of-the-box ranges you wish to show, as well as creating your own custom date ranges. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. It was a pleasure working with you and I'm glad we sorted out the issue. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Trevor Paulsen Product Manager, Adobe Analytics This session is for Adobe Analytics users and data analysts looking to learn about best practices in Attribution IQ. Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results instantaneously) and. Developer. Thank you mcalliru, this was really helpful. In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution. 0 in web analytics and mobile app analytics. Topics: AI Tools View more on this topic. If you take Purchase event, you will be only seeing Thank You since the Attribution. Created for: Beginner. Use these tutorials to learn the features of Analytics and reap the benefits for your business. This is because Attribution IQ does not take into account the Override settings of Marketing Channels. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Select the attribution model you want to compare. If you are just getting started with Launch, by Adobe, and the Adobe Analytics extension, this video can help you understand custom code window options, timing of code execution, etc. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsAdobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Segment templates, as signified by the Adobe icon: To create a segment of this type, you have 2 options. Calculated. Segment comparison panel: The core feature in Segment IQ. If a channel persisted through the reporting window and it didn't have an instance, the credit will be given to "None". Attribution IQ comprises the following features: 1. GA4 Explorations provides Cohort, Funnel, and Path visualizations. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. Customer journey analytics provides a toolkit to business intelligence and data science teams that help them stitch and analyze cross-channel data. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Now, when you first logged into Adobe Analytics, you probably had some default segments provided for you. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. An attribution use case uses Adobe Analytics data to help associate customer actions to a successful outcome. Perhaps the most critical component of understanding a customer journey is knowing who the customer is at each step. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Transitioning from Google Analytics; Analytics Basics. Hey everybody, this is Doug. Attribution IQ is a popular feature within Analysis Workspace that allows you to apply any attribution model to a freeform table column to any metric or dimension. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. By default, all dimensions are included when using Attribution IQ in Adobe Workspace. You will get the answer. Watch video tutorials for Adobe Analytics and learn how to. Experience LeagueAnalysis Workspace automatically detects anomalies in your data for any time-series visualization or data table. User. Select the component, then expand the Attribution section on the right side of the screen. Text visualization. Adobe Analytics is a. Last update: 2023-06-08. Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. The Attribution Panel is a great starting point for more sophisticated. Adobe Analytics enables users to easily address accidental personal information (PI) data collection without the needs for professional consulting services. This video demonstrates how to use Attribution IQ in Calculated Metrics. Adobe also recommends giving each dimension a display name to make it. Before Attribution IQ (i. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Developer. Using the data you’re already collecting to your advantage is. Catch theMarketing attribution helps you to understand what your customers want and leads to smarter spend decisions. Apply attribution to a metric: Use a non-default attribution on any metric in a project. 0 in web analytics and mobile app analytics. and give you useful channel insights. This page contains a comparison of various Adobe Analytics products: Analysis Workspace, Reports & Analytics, Report Builder, Data Warehouse, Data Workbench, Data Feeds and Analytics API 2. The Target variable sent to Analytics has a default 90-day expiration. I’ll use the example of a retail app with multiple acquisition channels. Transitioning from Google Analytics; Analytics Basics. For more information, please visit the documentation. Learn more about Adobe Analysis Workspace. We recommend using Attribution IQ instead of the existing Marketing Channel attribution to fine tune your Marketing Channel analysis. An attribution use case uses Adobe Analytics data to help associate customer actions to a successful outcome. That is so much more than what we can do in Adobe Analytics, where Attribution IQ only works for. Treemap visualization. Adobe Analytics. Enjoy. Thanks, Danish - 278864. Venn diagram visualization. User. Admin. In this video I want to show ya how to log in to Adobe Analytics. See moreAttribution IQ is available exclusively for Analysis Workspace, for customers have the following packages: Adobe Analytics Foundation Adobe Analytics. Adobe Analytics Feature Notes on support; Anomaly detection: Full Support: Attribution IQ: Full Support: Calculated metrics: Full Support. Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Cross-Channel Attribution in Customer Journey Analytics. Once the Calculated Metrics Builder opens, add and/or do the following: A. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables; Using the Attribution IQ Panel; Using different Attribution IQ models with segments;. You can - 326489. Also learn the difference between traffic and conversion variables and how they relate to conversion events. It builds on Adobe Analytics’ broad support for every channel out there, from desktop web, mobile and social, to voice analytics and the connected car. For more information, see the documentation. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan. In this work, we propose a game theoretic attribution model that can be computed at query-time. Any existing calculated metric in the traditional Analysis Workspace is not ported to Customer Journey Analytics. In this. But bringing data together that can be useful for business users across the organization — and catching the important trends in time to act on them — is not something even an advanced data science team can handle alone. Marketing Channels are a valuable and powerful feature of Adobe Analytics. Courses Tutorials Certification Events Instructor-led training View all learning options. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. We recommend using Attribution IQ instead of the existing Marketing Channel attribution to fine tune your Marketing Channel analysis. So, here I am on an Experience Cloud login page. Adobe Sensei makes Adobe Analytics more intelligent, and helps marketers discover meaningful insights about their customers. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Transitioning from Google Analytics; Analytics Basics. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Edit Column Settings. Learn to use Experience Platform Launch in order to have more control over your Adobe Analytics hits by leveraging the doPlugins capability. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. Additionally, Create metric from selection should not be applied to date-aligned columns. Adobe Analytics offers a wide variety of attribution models that are. In this video I want to talk to you about defining your internal site search business requirements. This results in being able to do analysis on people, not. Read Jason’s Tips. In this video, get an introduction to conversion variables, also known as “eVars”. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. activity map, anomaly detection, attribution IQ, classifications, contribution analysis, data repair API, also licenses, media reporting, mobile acquisition. Events. Note: Adobe has many other attribution models that we cover in Attribution IQ below. Transcript. Use these features to better understand where to re-engage customers, keep them loyal, and. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. g. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;Solved: Hi Guys, I am in process of defining allocation and participation for a new report suite and i have not used attribution model in - 314157Transcript. In the past I have used segments set to "visit" to see the impact a URL has to form complete or other events. These revised practices enable clear and controlled lookback windows with Attribution IQ and with Customer Journey Analytics. This association is a critical part of. Hi, this is Trevor Paulsen form Adobe Analytics Product Management. 1K. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. That was probably enough some time ago, but in. As demonstrated above, we can now easily leverage audiences created in Adobe Customer Journey Analytics to any destination of choice (both Adobe and Non-Adobe martech solutions) for activtion saving a lot of. More than words - Using text visualizations and descriptions. Transitioning from Google Analytics; Analytics Basics. e. Available to Adobe Analytics Ultimate customers. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Admin. Customer: Jason Jamnik. Apply attribution to a breakdown: Use a non-default. Read real-world use cases of Experience Cloud products written by your peersThe world today is gifted with the potential to generate, store & analyze data. values that you want to be set on every page or click. Cross-Channel Attribution in Customer Journey Analytics. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Watch video tutorials for Adobe Analytics and learn how to. However, I would like there to be an option to disable the modelling for the Date dimensions. The release notes indicate that Attribution IQ is available for all customers on the Adobe Analytics Ultimate, Prime, Select, and Foundation SKUs. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdobe Analytics. Transcript. 0 in web analytics and mobile app analytics. Pavan Babu . 1. 5% increase in online spending compared to last year, in. Attribution IQ offers 10 models that you can use with any dimension, metric, or event (including Props and eVars), in real time or retroactively, to measure the impact of your organization’s. in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. Adobe Analytics Feature Notes on support; Anomaly detection: Full Support: Attribution IQ: Full Support: Calculated metrics: Full Support. Analysis Workspace lets you apply Attribution IQ to any of these types of variables at the hit level. Transitioning from Google Analytics; Analytics Basics. Attribution lookback window: The lookback window describes which groupings of hits are considered for each model. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsAdobe Analytics Pro » Attribution IQ » Unlocking the Power of Adobe Analytics Virtual Assistant. Figure 1: Example of how to use Algorithmic Attribution with a Custom Lookback Window in Adobe Analytics. Attribution IQ is available exclusively for Analysis Workspace, for customers. “Adobe continues to innovate in AI, with, for example, Attribution IQ. In this case, you would then use the “Inverse J-shaped” attribution model to test this hypothesis. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. This dimension helps you understand which links were the most successful in driving traffic to your site. To share a project, go to share, share project. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Code Free , Ad Free & Jargon Free. Also, I suggest that you use 'Marketing channel instances' metric with Marketing channel/ Last touch Channel dimensions to check allocation because this metric measures the nu. Key metric summary visualization. When you are doing analysis on your site, you will often use segments to focus on a specific group of visitors, visits, or hits. ) Attribution IQ uses a processing-time visit definition except when used in a report-time processing virtual report suite. Why I Picked Nielsen Visual IQ: Nielsen Visual IQ excels as a marketing attribution software by offering a data-driven and comprehensive solution that specializes in complex attribution modeling. . Replies. Watch video tutorials for Adobe Analytics and learn how to get the most out of. Seconds - 10 minutes. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud. Read real-world use cases of Experience Cloud products written by your peersDate comparison columns cannot be added when either date ranges or metrics are used as rows of a table. Attribution IQ is all great in Adobe Analytics, but when used it in f. Attribution AI, as part of Intelligent Services, is a multi-channel algorithmic attribution service that calculates the influence and incremental impact of customer interactions against specified outcomes. io) to make API requests which include calculated metrics with a non-default attribution model. js). The Attribution Panel is a great starting point for more sophisticated. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThe distinct count operators in the segment builder allow you to segment based on the number of unique items within any dimension. Sign In. - 265229. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Adobe Analytics and attribution. As of today, customers on our newest. Quick Insights Panel in Analysis Workspace. So it was easy to follow. This is a tape we showed last year at. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions. 30-90 minutes. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. 0 in web analytics and mobile app analytics. In the case of an eVar or a campaign variable, the last value will always receive credit in the standard attribution model. . In this work, we propose a game theoretic attribution model that can be computed at query-time. They offer a revamped ‘Conversion Paths’ report and property-level attribution modeling. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. 0 API requests. I had initially blogged about this with examples from Adobe Analytics, but you can scale the concepts to Google Analytics or any analytics platform that supports Multi Touch Attribution. In Analysis Workspace, drag a Freeform Table to your project. Any thought. An explanation of the parameters within the OVER() function can be found in the window functions section. Created for:. First, be sure to check out the Attribution IQ features that will help take your marketing attribution. Its capabilities deliver context and clarity to the complex multichannel customer journey. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Both of them take you to the in Adobe Analytics, where you can find further instructions. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. One of the new enhancements that was most intriguing to me was the Attribution IQ. The ‘Tracking Code’ dimension lists the names of tracking codes on your site. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Segment IQ comprises the following features: Segment comparison panel: The core feature in Segment IQ. 0 API, such as Report Builder, do not support Attribution IQ. So whether you have an amp measurement implementation of analytics or a web STK implementation of analytics either way, you should document your business requirements so that everybody knows. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Solved: Hi, I would like to know where we can know the attribution rule setup in Adobe Analytics Interface. Adobe Analytics) to make data-driven decisions. 単純にディメンションと指標をかけあわせてレポートするだけでも便利なのですが、場合によっては評価. Transitioning from Google Analytics; Analytics Basics. For more. Best Practice #1: Leverage Attribution IQ for controlled analysis. Follow the other. , the ‘First Touch’ and ‘Last Touch’ reports. As you do this, you should now add a step of considering which attribution model works best in. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. Atribution IQ is a feature within Adobe Analytics that was built to help marketers understand the customer journey in a non-linear world. Adobe. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Hi there. Adobe Analytics pricing and packaging. See the benefits and learn of real-world success stories from global customers using Virtual Analyst and Segment IQ to detect anomalies, avoid outliers, and maximize ROI. Changing the scale/axis on visualizations. In this video, learn how to quickly compare Attribution IQ models, including an auto-created column that shows the percent difference between the two models' numbers. Our demo of Attribution IQ runs in the Adobe Analytics production system. Enjoy. Like. Share and act Marketing Attribution Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Tip 7: Save projects as reusable custom templates. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. (Conditional) To edit multiple columns simultaneously, select each column you want to edit while holding the Shift key. e. and give me that delimiter, and I have this comma here, and so I’ll be able to, you know, as Adobe Analytics, switch that out to show you how many times each one showed up. Adobe also recommends giving each dimension a display name to make it. Created for: Beginner. “Adobe continues to innovate in AI, with, for example, Attribution IQ. . com resources Rather, these metrics use only the values that are passed over via the image requests themselves (or values that are captured via Adobe Analytics processing rules). These metrics contain information on the app user’s lifecycle such as device information, install or upgrade information, session start and pause times, etc. For example, first touch or last touch. Advanced Segmentation. Filter for visits where more than 5 pages were viewed, or hits where multiple products were purchased within a single order, etc. If you use a non-Adobe tag management solution, you must treat AppMeasurement updates as if you were using no tag management solution. In this video, see how to set up lifecycle metrics in your app, and how to see the results in a debugger. If you use Last Touch Attribution within Attribution IQ, Natural Search would receive full credit for the $250 conversion. Attribution IQ: Custom look-back windows: June 18, 2020Marketing Channels are a valuable and powerful feature of Adobe Analytics. Sign In. Transitioning from Google Analytics; Analytics Basics. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences. Before Attribution IQ (i. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Now, we can travel “back in time” with confidence and use the power of our trusty time machine (a. See how Adobe Analytics compares. A few days I wrote about an app-less world but didn’t realize we are already set course at maximum warp speed. Atribution IQ is a feature within Adobe Analytics that was built to help marketers understand the customer journey in a non-linear world. ”. Level 2 11-10-2018 01:46 PDT. Views.